Duncan Macleod posts an interesting set of links pointing to the use of the web to create a ‘viral’ YouTube clip to highlight the conflicting values within Unilever’s campaigns to market their Dove and Axe (Lynx) brands. See Unilever Hypocrisy Exposed » Television Adverts at Duncan’s TV Ad Land, and the associated link Dove Viral Draws Heat From Critics – Advertising Age – News. I guess it’s all about selling, not a product primarily, but a brand that triggers associations with particular values in the consumer and thereby loyalty to that brand.
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