Jottings on science, religion, technology, pop culture and faith from the Antipodes.


“No Junk Mail” Stickers

The radio this morning referred to North Shore City, Waitakere and Rodney looking for submissions on a by-law to reduce the amount of junk mail delivered in the city. The key problem being its effect upon landfill volume. Basically it becomes illegal to put junk mail in a letter box with a “No circulars” or like sign on it. Sounds like a good idea to reduce paper waste though I’m not sure how it’d be policed – there doesn’t seem to be an easy way to “opt-out” of unsolicited advertising. (Sure you can call the DMA (DMA Name Removal) and NZ Post (0800 804 307) to get name removal etc. but it’s not a simple process).

Earlier in the year North Shore ran a trial with “No Junk Mail” stickers to evaluate how much waste material they reduced. They claim that they produced a 70% reduction of waste paper equating to a saving of at least 30.6kg of waste paper a household a year, though the number of households in the survey was not large.

There’s an article here (‘NZ Herald – No junk mail’ stickers cut waste heavily) on it as well as the full report available here (Envision – NZ).

The DMA’s own opinion on the proposed legislation is here – DMA – Legislation Alert.

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