A while back on Tensegrities » Transmedia storytelling there was a link though to Confessions of an Aca/Fan: The Official Weblog of Henry Jenkins: Transmedia Storytelling 101. In effect, creating an evolving story with multiple entry points though the interplay of more than one type of medium (and authors and creators).
A few years back I picked up on Jenkin’s idea of transmedia storytelling (Greenflame » Why the Matrix Matters) but the link I cited there seems to have disappeared. So here’s one of the original articles he wrote about it: Technology Review: Transmedia Storytelling:
In the ideal form of transmedia storytelling, each medium does what it does best-so that a story might be introduced in a film, expanded through television, novels, and comics, and its world might be explored and experienced through game play. Each franchise entry needs to be self-contained enough to enable autonomous consumption. That is, you don’t need to have seen the film to enjoy the game and vice-versa.
Back then I thought it would make a good model for developing theological and faith narratives (indeed, emulating religious traditions’ abilities to tell stories orally, as writings, in ritual, in music and song etc.), and I still do. Multiple entry points to the Christian narrative through various forms of media that were produced across a range of authors. Similar in a way to Greenflame » Subversive, life-giving fan fiction.