Jottings on science, religion, technology, pop culture and faith from the Antipodes.

Digital Technology

Pondering Possibilities In Podvertising

Article on how advertising might slip into podcasting (click on link to get Wikipedia explanation of that).

In Pondering Possibilities in Podvertising a variety of schemes are proposed (inserted audio ad, sponsorship, RSS ads etc.) as a response to those who like time-shifted audio (and video) content delivered to their MP3 player or similar.


  1. tim

    Ah, joy, bliss… listening to the beeb’s religion program and it gets interrupted by a noisy radio style advert 😉

    Mind you some of his other options sound better, giveaways I could handle… Sponsorships are tolerable…

  2. Plus, if your storing these audio programmes on your MP3 player or computer those ads take up storage space on your disk/memory.

    One of the things I still like about VHS tapes over DVDs is that you can fast forward through the promotional/legal stuff at the start at get to the movie/programme pronto. Nothing like wanting to start something quickly for the kids and having to wait for ages for the title menu to come up.

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