Jottings on science, religion, technology, pop culture and faith from the Antipodes.


Challenging hypocrisy using YouTube

Duncan Macleod posts an interesting set of links pointing to the use of the web to create a ‘viral’ YouTube clip to highlight the conflicting values within Unilever’s campaigns to market their Dove and Axe (Lynx) brands. See Unilever Hypocrisy Exposed » Television Adverts at Duncan’s TV Ad Land, and the associated link Dove Viral Draws Heat From Critics – Advertising Age – News. I guess it’s all about selling, not a product primarily, but a brand that triggers associations with particular values in the consumer and thereby loyalty to that brand.

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